Social Evidence

Instagram – The New Facebook?

POSTED ON April 28, 2017

Instagram and FacebookBy Andy Adkins – A recent article in the New York Times by Farhad Manjoo (April 26, 2017), “Why Instagram is Becoming Facebook’s Next Facebook,” (yes, that IS the title of the article) points out the significant increase of Instagram use compared to Facebook, when Facebook was a younger whippersnapper.

For a time, the goal was to “reach the next 100 million customers, which was taking months,” stated Kevin Systrom, a founder and chief executive of Instagram. Now, Instagram’s growth to the next 100 million customers is measured in days (yes, DAYS). About 700 million people use Instagram every month with almost 400 million checking Instagram every day.

Instagram was initially created in 2010, and acquired by Facebook in April 2012 for $1 billion in cash and stock. Instagram is primarily a photo sharing mobile app (there’s actually more functionality in the mobile version than the web version). These days, when a user posts an image to Instagram, s/he can also select the same image to go to Facebook, Twitter, Tumblr, and Flickr.

Instagram “grams” show up on your feed ranked by personalized algorithms; they’re not based on chronological order like you’d think. Like Facebook, Instagram constantly tweaks its user experience and in most cases, hits a homerun.

If you are an Instagram user, you have probably experienced an easier-to-use interface and, as mentioned in the NYT article, the feed is more customized to you. If you’re not an Instagram user, well, all I can say is, you’re missing out on another fantastic social media application.

Andy Adkins

Andy Adkins is the Chief Information Officer of Social Evidence, LLC, a leading cloud-based social media discovery, organization, and analysis application. He has been an independent legal technology consultant for more than 25 years, a past chair of the ABA TECHSHOW (2000, 2001) and past co-chair of LegalTech Conferences (2000-2007). He is the author of “The Lawyer’s Guide to Practice Management Systems,” published in April 2009 by the ABA Law Practice Management Section. He can be reached at 352.538.5346,, or

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